Ivan Seguro

The leadgeneration model

Theoretically speaking, lead generation is a part of social science. More concretely: the Communications.

The technology part of it, to be frank, only serves instrumental purposes to scale, minimize hand effort, do filtration and prioritization better, control the processes and such.

When I was just starting the company, being a mathematician, I was looking for a fundamental theory, on which I can rely on to make fewer mistakes. It was clear that the equation for successful leadgeneration is technology + communications. And since I’m fine with technology, succeeding would require a lot of extra R&D in the second part.

The result was the following: 404. Humanity has no idea about communications. There’s no such thing as a theorem of how to convince the target audience to jump on a call.

And therefore, there can’t really be a theory of lead generation.