Understanding a customer is what makes sales frictionless.
This is an attitude by Hubspot in the renowned “Frictionless Sales Course”.
Increasing the bottom line is increasing conversions.
And increasing conversions is decreasing friction.
How is it done?
By treating sales as a part of customer success.
When sales is concentrated on doing a sale – the customer feels it.
When sales is concentrated on delivering value – the customer feels it as well.
Make funnels wide. But also, don’t forget to make funnels happy.