How to find a target audience in B2B to prioritize over the rest?
There are so many ways. Definitions in both science articles and SEO posts are often misleading.
Complex products normally cover way more than just one need. But if you are to prioritize one audience over the other. We are looking for clarity.
Microtalks strategy suggests concentrating on audiences with the biggest need and recommends prioritizing portfolio over what is thought to be a good market fit with little validations.
1. The best source of data to decide on a target audience is the current customers list
2. The second best idea is to assess objectively which audience has the strongest need
How to figure out that an audience has the biggest need?
After listing out possible audiences, it’s just a matter of brainstorming. What you figure out collectively probably will be the thing you want.