Sales Qualified Leads

SQL lead is someone who has moved through the sales process from being a marketing qualified lead to clearly expressing interest in any sort of engagement with the client, where the sales team can now work to convert them into active customers.

This can happen in a number of ways.

It is truly no longer possible to just go out there and get sales qualified leads just because you are the cheapest or biggest company on the planet. Today, it requires creativity and really knowing your customers.

Observations suggest that quality scripts and careful methodologies tend to be 2-12x more effective than straight forward baseline strategies.

Optimization of sales qualified leads is really the heart and soul of the sales world as we know today, because it removes so much stress from the sales teams.