Ivan Seguro

Much of sales preparation is also how we feel

“The greatest problem with communication is that we don’t listen to understand. We listen to reply. When we listen with curiosity, we don’t listen with the intent to reply. We listen for what’s behind the words.” – Roy T. Bennett

Preparing for a sales meeting normally means that we spend time collecting facts, making assumptions and planning what is going to be discussed.

But much of sales preparation is also how we feel.