Ivan Seguro

Principles of a B2B Sales Development Representative

  • Be prepared to explain yourself and your program. 
  • Be prepared to explain the benefits of your product or service and why it’s the perfect fit for their needs. 
  • Be prepared to explain why you believe in your product or service and why customers should expect the results.
  • Be prepared to work with objections.
  • Identify your top selling points. The foundation of all successful business growth is the top selling points. This is the primary selling points that people are going to buy into. It’s what sets your product or service apart from the competition.
  • Prioritize the immediate goal. The B2B sales representative’s job is to prioritize the goals of the customer journey. What do I need to do to make my customer go to a meeting? What’s the best path to take? 
  • Follow up on your leads. Follow up on leads for a month and then send other leads to the side, where you can focus on the new leads you receive
  • Present your solutions. Present your solutions in a salesperson’s best spirit. As opposed to a salesperson’s worst spirit. A sales representative who is unable to communicate their solutions and their business case for why they’re the perfect solution for the customer is not going to be successful.